Analytics

Engagement analytics for SkaelReach campaigns are available inside the dashboard — they are not exposed via the REST API.

[!NOTE] Analytics is a non-API feature. If you need programmatic access to per-prospect events, use the Webhooks integration instead.

What you can see in the dashboard

Campaign-level engagement — views, unique prospects, average watch time, CTA click-through rate.
Per-prospect timeline — first-seen, first-played, progress checkpoints (25%, 50%, 75%, completed), CTA clicks, replay counts.
Funnel view — breakdown of prospects by status (queued → rendering → ready → viewed → converted).
Referrer / user-agent breakdown — aggregated per campaign for attribution.

Where to find it

Sign in and open the campaign from /video-campaigns. The Analytics tab appears once at least one prospect has received a view event.

If you need raw events

For per-event programmatic access, configure a webhook on the campaign. The webhook delivers the same underlying events that feed the dashboard — see the Webhooks page for payload shapes, HMAC verification, and retry policy.